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Michelle Martinez Reyes*

Chief Marketing Officer *Not an Attorney

Michelle Martinez Reyes is the Chief Marketing Officer (CMO) for Greenspoon Marder LLP. With over 20 years of experience, she focuses on the firm’s strategy and growth, branding, business development, client relations and media and public relations efforts throughout the U.S. Working closely with the founders and partners, Ms. Martinez Reyes serves as part of the leadership team of one of the largest law firms in Florida. Greenspoon Marder is one of the nation’s fastest growing law firms and listed among the Am Law 200 and NLJ 500 firms.

Ms. Martinez Reyes focuses on building collaborative relationships and has a vast network in her professional circles. Although relationships take time to cultivate, she has been diligent and fortunate enough to have fostered many over two decades and throughout her career. Successes are built upon experience and relationships, both of which she holds in the highest esteem and as a constant throughout her career. Her ongoing positive results in her role and within the legal marketing industry are the testament to the relationships she has been able to build and sustain.

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  • M.B.A, Nova Southeastern University, 2014
  • B.A., Florida International University, 1998
  • A.A, Miami Dade College, 1996

Other Languages

  • Spanish

Professional and Community Involvement

  • Dade Legal Aid, 70th Year Anniversary, Host Committee
  • National Diversity Council, Board Member 2019 – Present
    • Florida Diversity Council, Board Member 2018 – Present
    • California Diversity Council, Board Member, 2019 – Present
    • Tri-State Diversity Council, Board Member 2018 – 2019
  • Junior Achievement of South Florida, Board of Directors, 2018 – Present
  • The CMO Club, member, 2017 – Present
  • The CommonWealth Institute, Member 2018 – Present
  • Girl Scouts Lead the Way Luncheon, Honorary Chair
  • SOS Children’s Village of Florida, Mission Possible Luncheon, Event Chair
  • Legal Marketing Association (LMA), Member
    • South Florida City Group, Chair , 2012 – 2015
    • Southeast Chapter Board, 2015
    • LMA International, Past Member
  • Legal Associations Networking for a Purposes (LANWAP), Founding Member, 2011 – Present
  • Public Relations Society of America (PRSA), Member
  • Hispanic Women Advisory Council, Member
  • Latin Business Today, Advisory Board, 2018 – Present
  • Cannabis LAB, Advisory Board, 2016 – Present
  • American Marketing Association (AMA), Member
  • Legal Services of Greater Miami, Fundraising Campaign Committee, Member
  • Pembroke Pines Charter School, Advisory Board, 2012 – Present
  • ARC Broward, Delish (Annual Event and Drive), Co-Chair, 2017 – Present
  • Diamond Angels of Joe DiMaggio’s Children’s Hospital Foundation
    • Board Member, 2018 – Present
    • Global Affairs Chair, 2019
  • 100 + Women Who Care, Miami-Dade, Member, 2017 – 2018
  • 100 + Women Who Care, Broward, Member, 2017 – 2018
  • Columbia Business School, Executive Education, Leadership Essentials, October 2018
  • America’s Society/Council of the Americas (AS/COA), Past Member
  • Liberty City Elementary School, Community Partner and Volunteer, 2017
  • United Way of Miami-Dade
    • Women’s Leadership Circle, Member, 2012 – 2016
    • Employee Campaign Manager (ECM), Former Lead, 2012 – 2016

Speaking Engagements

  • Speaker, The CMO Club’s Fall Innovation and Inspiration Summit, October 16, 2019
  • Moderator, South Florida Executive Roundtable Luncheon, September 25, 2019
  • Speaker, “Latino Executive Roundtable,” 15th Annual National Diversity Council Diversity & Inclusion Conference, April 11, 2019
  • Speaker, “Trends and Challenges Facing the Future if the Latino Workforce,” 15th Annual National Diversity Council Diversity & Inclusion Conference, April 10, 2019
  • Speaker, “Transforming Men Into Allies In the Workplace,” National Diversity Council’s South Florida Women in Leadership Symposium, March 19, 2019
  • Moderator, “Innovation and Leadership,” South Florida Executive Roundtable Monthly Luncheon, February 12, 2019
  • Speaker, SFBW Apogee Roundtable Event, November 28, 2018
  • Speaker, “The Media, Cannabis & The Law,” Cannabis LAB Conference, November 7, 2018
  • Speaker, “Leadership: Presence, Influence & Inspiration,” Tri-State Diversity and Leadership Conference, August 1, 2018
  • Speaker, “Here’s Help Radio Show,” Y100 Miami, July 29, 2018
  • Moderator, “Innovation and Leadership,” South Florida Executive Roundtable Monthly Luncheon, May 8, 2018
  • Speaker, “Social Media in the Workplace,” Junior Achievement’s CEO Council Breakfast, February 15, 2018
  • Speaker, “The Biz,” Bloomberg 880 AM Wall Street Business Network, July 7, 2017
  • Speaker, “Going from Good to Great,” Legal Business Development & Marketing Seminar, July 27, 2013


  • Miami Cannabis Business Awards, “Woman of the Year,” Nominee, 2019
  • CMO Club, “CMO Growth Award,” Finalist, 2019
  • Profiles in Diversity, “Women Worth Watching,” 2019
  • Connection Coalition, “Connections Award,” 2018
  • Miami Dade College, “Alumni Hall of Fame Inductee,” 2018
  • Girl Scouts of Southeast Florida, “Lead the Way: Inspirational Women of Broward County,” 2018
  • South Florida Business & Wealth, “Broward County, CMO of the Year,” 2017
  • Hispanic Women of Distinction, 2017
  • South Florida Business & Wealth, “Up and Comer” Marketing & Media, 2017
  • South Florida Business & Wealth, “Up and Comer” Marketing & Media, Finalist, 2016
  • Legal Marketing Association, “LMASE City Group of the Year,” 2013

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