Atlanta – December 8, 2023 – Greenspoon Marder of counsel Bruce Siegal attended the Sports Business Journal’s Intercollegiate Athletics Forum (IAF) earlier this week in Las Vegas, NV. Mr. Siegal conveyed the importance of himself and the firm participating in this event, stating that “IAF is a dynamic space for leading-edge developments in collegiate athletics. The forum was particularly significant and newsworthy this year, as the paradigm shifts towards the transformation of NCAA rules and guidelines regarding the rights of college athletes to permit commercial use of their respective Right of Publicity (RoP).”
The Intercollegiate Athletics Forum is the most preeminent conference on the business of college sports, providing an insider’s view from those shaping the future of college sports and intercollegiate athletes. During the conference, the NCAA proposed monumental changes to the name, image and likeness (NIL) rules, which are detailed in the letter by the NCAA President Charlie Baker.
Greenspoon Marder’s Entertainment & Sports practice group provides multidisciplinary and innovative legal counsel to clients in the entertainment and sports industries across the United States. Our team serves as trusted advisors to creatives, athletes, and business professionals in the sports and entertainment industry. We counsel clients in name, image, and likeness rights, entertainment talent negotiations, providing outside general counsel services, and assisting companies with corporate structuring, financing, operations, sales and acquisitions, trademarks, copyrights, employment advice, record contracts, music and book publishing, and we have extensive experience negotiating multi-million-dollar licensing, branding, and media deals.
