Miami – January 28, 2026 – Greenspoon Marder is pleased to announce that attorney Kevin Cruz, a member of the firm’s Hospitality, Alcohol & Leisure Industry Group, will be a featured speaker at the 2026 Miami Rum Congress. His session, “Positioning for Success: Costs, Compliance, and the Winning Pitch,” will take place on Friday, February 6, from 1:00 to 1:45 p.m. ET.
During this seminar, Mr. Cruz and other panelists will dive into the real-world challenges that emerging and established rum producers face when launching or expanding their brands within the U.S. market. The session will explore three foundational elements that often determine long-term viability:
- Understanding true costs behind production, distribution, and market entry
- Navigating regulatory and compliance requirements that shape brand strategy
- Crafting a compelling pitch tailored to the expectations of U.S. distributors, buyers, and industry partners
The Miami Rum Congress brings together distillers, brand leaders, distributors, retailers and enthusiasts from around the world to share knowledge, explore trends, and strengthen the rum industry’s global footprint.
Mr. Cruz is an authority in the purchase and sale of package liquor stores, including negotiating terms of sale and purchase as well as drafting the associated agreements required to consummate the transaction. Moreover, he understands the intricacies of Quota alcohol beverage license transactions and is well-versed in all due diligence matters commensurate with the purchase of this asset class. Mr. Cruz also advises clients on regulatory compliance matters for the sale, service, and marketing of alcoholic beverages at all tiers in the industry.