Building Connections Across the U.S. and Israel

Greenspoon Marder was pleased to recently deepen its ties with the Israeli business community through another visit by managing partner Rebecca Bratter and partner Roy Masuri. Rebecca and Roy met with Israeli clients and a broad mix of organizations, including startups, investors, and major industry groups such as real estate, airlines, global logistics businesses and the Tel Aviv Stock Exchange (TASE). Their focus was on supporting U.S. operations and connecting companies with the firm’s network across the country.

Additionally, the team met and strengthened relationships with leading Israeli law firms and accounting firms in order to assist and support their clients’ needs in the U.S., as well as to locate the firms that can support Greenspoon Marder’s clients who have legal needs in Israel. From startups to established enterprises, the discussions underscored the Israeli market’s strength, innovation, and global outlook, along with strong opportunities for collaboration ahead.

Empowering Israeli Veterans Through Entrepreneurship

In addition to these efforts abroad, the firm was proud to host an inspiring event at its New York office in support of Lifros Kanaf – לפרוש כנף (Spread Your Wings), an organization dedicated to empowering wounded Israel Defense Forces (IDF) veterans, many of whom are living with PTSD.

The event featured participants from the organization’s White Sail Program, a unique initiative that supports injured soldiers as they transition into civilian life by developing purpose-driven entrepreneurial ventures. Attendees—investors, founders, and other professionals in the ecosystem—had the opportunity to hear firsthand from these remarkable individuals, who shared the impactful social initiatives they are building following an intensive leadership and rehabilitation journey, while providing some insights and support for the soldiers’ initiatives. Their stories of resilience, determination, and innovation left a lasting impression on all in attendance.

Partner Roy Masuri joined the event in support of Lifros Kanaf’s mission. The evening served as a powerful reminder of the transformative role that community, mentorship, and entrepreneurship can play in rebuilding lives and shaping a brighter future.

“For more than 25 years, I’ve dedicated my practice to guiding financial and insurance technology providers, social media platforms, contact centers, and lead generators through the complexities of regulatory compliance in the U.S. I take pride in helping our industry-leading clients translate complex legal requirements into clear, actionable steps that align with their business goals. We bring Israeli tech startups seamlessly into the U.S.—fintech, B2B, insurtech, direct-to-consumer businesses, and mobile applications.

Greenspoon Marder maintains a massive pipeline of entrepreneurial Israeli companies that provide business support services to U.S. companies.

The pipeline of connected Greenspoon Marder companies, based in Israel and delivering technology solutions to U.S. banks, health insurance providers, and direct-to-consumer businesses, has turned small entrepreneurs into established U.S. players. Our extensive network provides financial incentives and guidance—mainly forward-flow financing—to our Israeli clients as they build in the U.S.

We lead in state attorney general, banking department, and insurance regulatory matters, structuring deals that support the admission and growth of businesses in the U.S.”