Miami, FL – April 23, 2020 – Greenspoon Marder attorneys Leslie José Zigel and Justin McNaughton successfully secured a trademark for Pitbull’s signature grito “EEEEEEEYOOOOOO.” The yell has joined a list of fewer than 40 sounds that are protected by a trademark and is the first sound trademarked by a music artist for sound recordings.
Mr. McNaughton and Mr. Zigel served as the legal team who worked to obtain the trademark registration. The team, together with
Ryan Kairalla of Ryan A. Kairalla P.A. and Pitbull himself, recently authored an article in the NYU Journal of Intellectual Property and Entertainment Law detailing how the signature grito was developed and what makes it so unique.
“Pitbull joins an extremely exclusive club in relation to these trademarks because his yell is so predominant and recognizable. This allowed us to distinguish the
grito as more than just a sound, but a signature yell,” says Mr. Zigel.
This is a landmark trademark for the music industry, and other superstars may soon follow Pitbull’s example. As stated in the NYU article, “In terms of efficiency, there is no better way to stamp a sound recording than with a unique sound. Given the prevalence of these call signs throughout the music industry, it is only a matter of time before other music superstars embrace this valuable branding protection and seek to obtain registration for their unique sonic signatures, and they would be wise to do so.”
Leslie José Zigel is a partner and Chair of Greenspoon Marder’s Entertainment, Media & Technology Industry Group. Mr. Zigel focuses on both the creative and business sides of the entertainment industries in the music, television, film and new technology sectors. His practice includes counseling clients in entertainment talent negotiations, record contracts, music and book publishing, providing outside general counsel services and assisting companies with corporate structuring, financing, operations, sales and acquisitions, trademarks, copyrights and employment advice.
Justin McNaughton is a patent & trademark attorney with Greenspoon Marder. As a trademark attorney, he assists clients in protecting the hard earned goodwill their brands represent. He particularly enjoys difficult trademark areas, such as protecting cannabis brands and securing non-traditional trademarks, such as sounds.
About Greenspoon Marder
Greenspoon Marder is a national full-service business law firm with over 200 attorneys and offices across the United States. We are ranked among
American Lawyer’s Am Law 200, as one of the top law firms in the U.S. since 2015. Our firm was founded with the goal of providing the highest quality legal services at the highest value for our clients. Each of our clients is unique and so are their legal needs. We believe no one size fits all for professional services. Our lawyers offer flexible and creative solutions to meet our clients’ respective needs. Our mission is to understand the challenges our clients face, build collaborative relationships and craft solutions with a focus on strategic goals.
Natalie Villanueva, Director of Marketing
954.333.4308 | email@example.com
This Greenspoon Marder LLP Client Alert is issued for informational purposes only and is not intended to be construed or used as general legal advice nor a solicitation of any type. Please contact the author(s) or your Greenspoon Marder LLP contact if you have any questions regarding the currency of this information. The hiring of a lawyer is an important decision. Before you decide, ask for written information about the lawyer’s legal qualifications and experience.