Notable Outcomes

Greenspoon Marder Partner Franklin Homer Wins Major Victory on Advertising Substantiation Challenge

January 9, 2025
Greenspoon Marder Partner Franklin Homer Wins Major Victory on Advertising Substantiation Challenge

Boca Raton, Fla. – January 9, 2025 – Greenspoon Marder is pleased to announce that Regulatory Compliance and Defense partner Franklin S. Homer and his legal team prevailed in a multi-month investigation by the Ohio Attorney General’s office concerning a major consumer household electrical product.

Last summer, the Attorney General had accused the private electrical products and services firm, one of the more established in the U.S., of engaging in acts or practices that potentially violated Ohio’s Consumer Sales Practice Act and subsequently issued a Request for Advertising Substantiation. Mr. Homer, representing the client, responded to the request regarding three marketing claims made on the client’s website. After a three-month review period, the Ohio Attorney General’s office provided a letter to Mr. Homer, informing him and the client that the matter was now formally resolved.

Mr. Homer is also a member of the firm’s Litigation practice group, handling an assortment of regulatory, transactional, and litigation matters in the health care, debt settlement, telemarketing, and advertising arenas. He has experience at both trial and appellate levels as well as in handling arbitration. As part of his practice, Mr. Homer has defended clients in highly regulated industries against various Attorneys General, the Federal Trade Commission, and the Consumer Financial Protection Bureau.

About Greenspoon Marder

Greenspoon Marder LLP is a full-service law firm with over 215 attorneys and more than 20 office locations across the United States. With operations from Miami to New York and from Denver to Los Angeles, our firm attracts some of the nation’s top talent in key markets and innovation hubs. Our core practice areas include Real Estate, Litigation, and Transactional Services, complemented by the capabilities of a full-service firm. Greenspoon Marder has maintained a spot on The American Lawyer’s Am Law 200 as one of the top law firms in the U.S. since 2015, and our goal is to provide exceptional client service by developing a thorough understanding of each client’s business needs and objectives in order to provide strategic, cost-effective solutions.

Cynthia Howard Chief Marketing Officer (720) 370-1182
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