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A company’s BBB rating is becoming more relevant as consumer commerce moves further online. It has become very easy for consumers to quickly check a company’s BBB rating by merely Googling a company’s name with the term BBB. In fact, it has become common place for consumers to check the BBB rating of a company while on the phone with the company contemplating a purchase. Given that the BBB has been in existence for over 100 years, consumers trust and place a significant amount of emphasis on how the BBB rates a company. A good BBB rating can make the difference of deciding whether to purchase or not for a large number of consumers.

And even if your company is not consumer facing, there are still reasons to keep its BBB rating as high as possible. The BBB often communicates with state and federal regulators and acts as a “clearing house” of consumer complaints.. If the BBB notices what it considers to be a high complaint volume for a given company, it may contact the appropriate regulatory agency which can often begin a regulatory investigation.

However there are several techniques companies can utilize to maintain their highest possible rating with the BBB. Please make it a point to join this presentation so your company will be best equipped to effectively work with the BBB and to obtain its best rating.