Why Your Company’s BBB Rating Matters and Techniques to Improve it

Mar 31, 2021

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A company’s BBB rating is becoming more relevant as consumer commerce moves further online. It has become very easy for consumers to quickly check a company’s BBB rating by merely Googling a company’s name with the term BBB. In fact, it has become common place for consumers to check the BBB rating of a company while on the phone with the company contemplating a purchase. Given that the BBB has been in existence for over 100 years, consumers trust and place a significant amount of emphasis on how the BBB rates a company. A good BBB rating can make the difference of deciding whether to purchase or not for a large number of consumers.

And even if your company is not consumer facing, there are still reasons to keep its BBB rating as high as possible. The BBB often communicates with state and federal regulators and acts as a “clearing house” of consumer complaints.. If the BBB notices what it considers to be a high complaint volume for a given company, it may contact the appropriate regulatory agency which can often begin a regulatory investigation.

However there are several techniques companies can utilize to maintain their highest possible rating with the BBB. Please make it a point to join this presentation so your company will be best equipped to effectively work with the BBB and to obtain its best rating.

About Greenspoon Marder

Greenspoon Marder LLP is a full-service law firm with over 240 attorneys and more than 20 office locations across the United States. With operations from Miami to New York and from Denver to Los Angeles, our firm attracts some of the nation’s top talent in key markets and innovation hubs. Our core practice areas include Real Estate, Litigation, and Transactional Services, complemented by the capabilities of a full-service firm. Greenspoon Marder has upheld a spot on The American Lawyer’s Am Law 200 as one of the top law firms in the U.S. since 2015, and our goal is to provide exceptional client service by developing a thorough understanding of each client’s business needs and objectives in order to provide strategic, cost-effective solutions.

MEDIA CONTACT

Natalie Villanueva, Director of Marketing
954.333.4308 | [email protected]

This Greenspoon Marder LLP Client Alert is issued for informational purposes only and is not intended to be construed or used as general legal advice nor a solicitation of any type. Please contact the author(s) or your Greenspoon Marder LLP contact if you have any questions regarding the currency of this information. The hiring of a lawyer is an important decision. Before you decide, ask for written information about the lawyer’s legal qualifications and experience.

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Why Your Company’s BBB Rating Matters and Techniques to Improve it

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