Miami, Fla. — March 9, 2026 — Greenspoon Marder LLP proudly recognizes its client, Cuban-American entrepreneur Eduardo “Valdi” Cruz, founder and owner of Jensen’s Liquors, who will be honored by the City of Miami with the naming of 16th Street in his honor. The designation celebrates Eduardo’s decades of business leadership, community impact and entrepreneurial success in Miami.
The official street naming ceremony will take place on Friday, March 13, at 12:15 p.m. at Jensen’s Liquors No. 1, the flagship location of the business Eduardo has led for nearly half a century.
Since purchasing Jensen’s Liquors in 1978, Eduardo has dedicated himself to building more than a thriving business. Through his leadership, Jensen’s Liquors has become a trusted neighborhood institution, known for its commitment to customer relationships, responsible retailing and community engagement. Over the years, Eduardo has helped create economic opportunity while fostering strong connections with customers, employees and the broader Miami community.
“Valdi embodies the entrepreneurial drive and community commitment that define Miami’s small business community,” said Louis J. Terminello, chair of Greenspoon Marder’s Hospitality, Alcohol & Leisure Industry Group. “For decades, he has built Jensen’s Liquors into a respected and trusted business while forming genuine relationships with the people and neighborhoods he serves. The City of Miami’s decision to recognize his legacy with this street naming is incredibly well deserved.”
Eduardo’s influence extends across generations of industry professionals and advocates for responsible alcohol beverage retailing. That legacy also resonates within Greenspoon Marder’s Hospitality, Alcohol & Leisure Industry Group, where Kevin Cruz, an attorney with the firm and Eduardo Cruz’s grandson, plays an active role in advising clients in the alcohol and hospitality sectors as an integral member of the team.
The ceremony will bring together family members, community leaders, industry colleagues, and longtime customers to celebrate Eduardo’s enduring impact on Miami’s business landscape.