Notable Outcomes

Greenspoon Marder Retained by WPF Holdings, Inc. to Lead Corporate Structuring and Licensing Initiatives

February 3, 2025

New York – February 3, 2025 –  Greenspoon Marder LLP is pleased to announce its retention by WPF Holdings, Inc., the parent company of GrocerIQ, a leading AI-driven grocery technology company, to provide legal services in corporate structuring and licensing. This partnership underscores the firm’s role in supporting WPF Holdings and GrocerIQ’s mission to revolutionize the grocery industry with artificial intelligence.

GrocerIQ is at the forefront of using AI to optimize supply chains, reduce waste, and enhance the customer shopping experience. The company is also partnering with FreshGrab Markets to modernize urban shopping, offering speed and convenience to city residents. These efforts align with GrocerIQ’s commitment to reshaping the grocery landscape.

“We are thrilled to partner with GrocerIQ, a company that shares our commitment to innovation and excellence. Their culture of agility and customer-centric service truly aligns with Greenspoon Marder’s values. We look forward to supporting the team’s mission to redefine urban grocery shopping for many years to come,” said Greenspoon Marder senior counsel Joseph MacLellan.

This collaboration also strengthens WPF Holdings’ strategic direction as it continues to build and support GrocerIQ and its portfolio of innovative ventures. Greenspoon Marder’s expertise in corporate compliance and governance will play a key role as the company expands and navigates regulatory challenges.

About Greenspoon Marder

Greenspoon Marder LLP is a full-service law firm with over 215 attorneys and more than 20 office locations across the United States. With operations from Miami to New York and from Denver to Los Angeles, our firm attracts some of the nation’s top talent in key markets and innovation hubs. Our core practice areas include Real Estate, Litigation, and Transactional Services, complemented by the capabilities of a full-service firm. Greenspoon Marder has maintained a spot on The American Lawyer’s Am Law 200 as one of the top law firms in the U.S. since 2015, and our goal is to provide exceptional client service by developing a thorough understanding of each client’s business needs and objectives in order to provide strategic, cost-effective solutions.

Cynthia Howard Chief Marketing Officer (720) 370-1182
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