Technology, Privacy & Data Security

Home Practices Technology, Privacy & Data Security

Overview

Companies operating in today’s digital world face an increasingly complex landscape of privacy, cybersecurity, technology, employment, artificial intelligence, and consumer protection obligations. These risks extend beyond customer-facing platforms to employee data practices, workplace technologies, vendor management, AI deployment, data governance, trade secret protection, and evolving state, federal, and international regulations.

Businesses must contend with a rapidly changing and fragmented legal and regulatory environment governing the collection, use, sharing, and commercialization of data, as well as the deployment of artificial intelligence and other emerging technologies. Requirements continue to evolve across jurisdictions, often with inconsistent standards relating to privacy, online tracking, digital advertising, employment practices, intellectual property protections, consumer disclosures, and automated decision-making. Organizations that fail to anticipate and address these developments risk not only regulatory scrutiny and enforcement, but also a growing array of private litigation and class-action claims.

Greenspoon Marder’s Technology, Privacy & Data Security practice group provides practical, business-focused counsel across the full lifecycle of digital risk. Our multidisciplinary team combines experience in litigation, regulatory compliance, employment law, intellectual property, technology transactions, cybersecurity, class action defense, e-commerce, marketing compliance, and insurance recovery. We help clients identify and mitigate risks before they become liabilities, while providing strategic advocacy when disputes, investigations, or security incidents arise.

From emerging companies to national and international organizations, we advise on the collection, use, sharing, storage, and protection of data. Whether launching a digital platform, deploying AI tools, responding to a data breach, managing employee information, defending consumer claims, or protecting valuable proprietary assets, we deliver integrated solutions aligned with our clients’ business objectives.

Our attorneys regularly counsel businesses operating in highly regulated environments and defend companies in privacy, marketing, consumer protection, and technology-related disputes, including consumer class actions. We also assist clients with data governance, internal compliance programs, trade secret protection, and the evolving legal challenges presented by artificial intelligence and emerging technologies.

Areas of Practice

Our privacy practice is built around five core pillars designed to help clients manage the full lifecycle of privacy, cybersecurity, technology, and data-driven business risks.

Privacy, Data Protection & Compliance

Privacy program development and governance
State, federal, and international privacy law compliance
Privacy notices, consent management, and consumer rights requests
Website, mobile application, and e-commerce compliance
Cookies, online tracking technologies, AdTech, and digital marketing practices
Data mapping, governance, retention, and cross-border data transfers
Vendor management and data processing agreements
Employee, biometric, geolocation, and other sensitive-data compliance
Regulatory investigations and enforcement matters

Artificial Intelligence & Emerging Technologies

AI governance, compliance, and risk management programs
Generative AI policies and workplace use guidance
AI procurement, deployment, and vendor contracting
Data use, ownership, licensing, and intellectual property considerations

Algorithmic accountability and emerging regulatory requirements

Cybersecurity & Incident Response

Incident response planning and breach preparedness
Data breach investigations, notifications, and regulatory compliance
Cybersecurity risk management and governance
Internal investigations involving data compromise
Third-party and vendor security incidents
Regulatory and law enforcement engagement
Insurance coverage advice and assistance
Business continuity and resilience planning

Litigation, Investigations & Enforcement Defense

Consumer privacy and data-related litigation
Website tracking, AdTech, and digital marketing disputes
TCPA and marketing compliance litigation
Data breach and cybersecurity litigation
Technology, e-commerce, and unfair trade practices disputes
Regulatory investigations and enforcement defense
Trade secret, confidential information, and data-related intellectual property disputes
Data privacy and cybersecurity claims related to employee information breaches and employee misconduct involving sensitive data

E-discovery strategy and management